The Challenge
One of the main problems faced by the company was building trust with its users, as it was a new company and its communication channels were not very up-to-date.
The strategy
One of the first steps in the project was to update all the channels that the customer has contact with during their purchasing journey - social networks, website and internal pages - with updated information and a new design - considerably increasing the trust and authority generated by the company.
We then reviewed all the existing ads, created several new campaigns specific to each of their approaches and evaluated each of the results achieved. With this intelligence, we were able to identify formats that generated far more results (CTR), as well as a considerably lower cost per click and a big reduction in the cost of acquisition.
The result
At the end of 2021, after 6 months of development work, there was a total reduction of 286% in the cost of acquiring new customers, an increase of more than 20% in the customer conversion rate and an increase of almost 90% in turnover, without increasing investment in advertising.
