Brief Introduction to the Company
TutorMundi is an online tutoring platform that helps schools support their students in their studies by offering access to qualified tutors in various subjects. With an intuitive system, the platform aims to improve school performance and facilitate learning.
Scenario / Challenge
TutorMundi faced the challenge of relying mainly on outbound to generate demand, while organic inbound generated leads that didn't book meetings. This limited the growth and conversion of opportunities and slowed down the life of the pre-sales team.
Resolution
To overcome this challenge, a paid media strategy was implemented with campaigns on the Meta and Google Ads platforms, focusing on attracting qualified leads and increasing the volume of sales opportunities.
Results
The implementation of the paid media strategy resulted in a 200% increase in the conversion of opportunities into sales and in the number of appointments for qualified leads.
