Content on marketing, sales and technology
Montre is an official sponsor of the 2026 Startup Summit in Florianópolis
Montre is an official sponsor of Startup Summit 2026, Brazil’s leading startup event, which takes place August 26–28 in Florianópolis. Find out why we’re there and how to connect with our team.
Montre is an official sponsor of the 2026 Startup Summit in Florianópolis
Montre is an official sponsor of Startup Summit 2026, Brazil’s leading startup event, which takes place August 26–28 in Florianópolis. Find out why we’re there and how to connect with our team.
Checklist: How to Appear in Recommendations from ChatGPT, Perplexity, and Gemini
Understanding the concept of GEO (Generative Engine Optimization) is an important first step, but what really changes a company’s ranking in the results provided by artificial intelligence tools
Personalization in the B2B Buying Journey in 2026: From Segmentation to Predictive AI
Personalization in the B2B buying journey is the practice of tailoring content, messages, and offers to the specific needs of each account and each person on the buying committee,
What Is GEO (Generative Engine Optimization) and Why It Already Matters to Your Software Company
A few years ago, when someone needed to decide which management tool to purchase, the process was predictable: a Google search, a few clicks on organic results and ads, and perhaps a comparison
Why Your Google Ads Account Is Generating Clicks but Not Customers
Every week, someone at a B2B tech company opens their Google Ads report and sees some impressive numbers: thousands of clicks, dozens of conversions, cost per click
From Structure to Creative: How to Build a Paid Media Plan That Actually Converts
Many people think of paid media as synonymous with attractive creative work and a sufficient budget. In practice, the creative work is just the most visible part of a multi-layered system,
MQL Is Not a Pipeline: Why Your Paid Media Might Be Optimizing for the Wrong Metric
There’s a question that virtually every B2B technology company asks at some point: “Why are we generating so many leads but closing so few deals?” Most of the time, the
Open or Closed Content? Rethinking the Exchange of E-books via Email in B2B
There’s an almost automatic practice in Brazilian B2B marketing: producing quality content (an e-book, a webinar, a spreadsheet) and placing a form in front of it that requires the user’s name, email address, and
What is your brand promise? A 3-step exercise for B2B technology companies
Ask the CEO, the sales team, and the product team at a B2B software company to describe, in one sentence, what the company does. It’s quite
Brand, Demand, or Expansion: Where Is Your Marketing Budget?
If you’re a founder or marketing manager at a B2B tech company, you’ve probably experienced this scenario before: the board asks, “How much are we spending on
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