Brief Introduction to the Company
Grupo RV is the largest inspection company in Brazil, leading the market with a wide network of franchises specializing in property and vehicle inspections, and is a benchmark in the sector.
Scenario / Challenge
Despite being the market leader, Grupo RV still identified an available market share, especially in serving large real estate companies. The challenge was to capture this audience and further expand its presence in the market.
Resolution
To achieve this goal, specific campaigns were developed focused on attracting large real estate companies and maximizing demand generation through channels such as Google.
Results
The strategy resulted in significant growth in demand generation, with a 204% increase from 2022 to 2023 and 130% from 2023 to 2024 through Google. In terms of financial and lead performance, the 2024 period saw a 37.68% increase in revenue compared to 2023, although the number of leads fell by 16.49%, reflecting a greater focus on the quality of opportunities.
