Brief Introduction to the Company
Auten is a company that offers energy solutions for small and medium-sized businesses, seeking to optimize energy consumption and promote sustainability through efficient and customized alternatives.
Scenario / Challenge
Auten faced the challenge of starting a conversion process via paid media to reduce its dependence on outbound. The aim was to expand lead generation and diversify its acquisition sources.
Resolution
The strategy involved the validation of different channels and creatives, as well as the production of specific landing pages and the implementation of automations to optimize the conversion funnel.
Results
The approach generated a significant 1800% growth in lead generation, establishing an efficient conversion process through paid media.
