Why Your Google Ads Account Is Generating Clicks but Not Customers
Every week, someone at a B2B tech company opens the Google Ads report and sees an impressive number: thousands...
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B2B Paid Media
Content on marketing, sales, and technology for B2B companies.
From Structure to Creative: How to Build a Paid Media Plan That Actually Converts
Many people think of paid media as synonymous with great creative work and a sufficient budget. In practice, the creative work is just one part...
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MQL Is Not a Pipeline: Why Your Paid Media Might Be Optimizing for the Wrong Metric
There’s a question that virtually every B2B tech company asks at some point: “Why are we generating so many leads and closing...
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An online notary's office increased its turnover by 87% through Google Ads
Over a 6-month period, through the restructuring of our ad campaigns and a new strategic approach, we reduced the cost per click and increased...
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