Montre is an official sponsor of Startup Summit 2026, Brazil’s leading event for startups, technology, and innovation. The event takes place August 26–28 at CentroSul in Florianópolis and brings together thousands of founders, investors, and executives from the tech ecosystem every year.
For an agency that focuses its work on software and SaaS companies, sponsoring an event of this magnitude is a natural extension of the work we do every day: helping technology companies position themselves, generate demand, and grow.
What is the Startup Summit?
Organized by Sebrae Startups in partnership with ACATE (Santa Catarina Technology Association), the Startup Summit is considered one of the largest gatherings for innovation and entrepreneurship in Latin America. The 2026 edition is expected to bring together more than 10,000 in-person participants, over 200 national and international speakers, and hundreds of exhibiting startups, organized into thematic tracks ranging from artificial intelligence to fintech, healthtech, and internationalization.
In addition to the conference sessions, the event features a business fair specifically designed to connect startups, investors, large companies, and service providers within the ecosystem, making it a key gathering place for those working in the B2B technology sector.
Why Does Montre Sponsor the Startup Summit?
Montre was founded to serve software and SaaS companies, and a large portion of our current and future clients are precisely the type of businesses that the Startup Summit brings together: founders in the expansion phase, companies looking to structure their demand generation, and marketing and sales teams trying to connect media performance to the actual pipeline.
This is directly linked to a discussion we’ve already covered here on the blog: understanding whether the marketing budget is being allocated to branding, demand, or expansion completely changes the decisions about where and how a tech company should position itself. For Montre, sponsoring the Startup Summit is a branding decision: to be physically present where this audience already is, discussing the same topics we address in our campaigns and strategies every day.
It’s also consistent with an exercise we recommend to any B2B technology company: to be clear about the brand’s own promise before deciding where to invest in visibility. Our promise is tied to helping software companies grow strategically, and the Startup Summit is one of the places where this type of conversation takes place most intensively in Brazil.
What to Expect from Montre at the Event
During the three-day Startup Summit, the Montre brand will be featured in the event’s official materials as a sponsor, and our team will be at the booth, available to talk with founders, marketing teams, and leaders of tech companies about the real challenges of demand generation, paid media, and brand positioning.
If you’re a founder, marketing manager, or sales manager at a software company and will be in Florianópolis during this time, this is a great opportunity to exchange ideas about where your company stands—whether it’s in the pre-product-market phase, in an expansion phase, or already mature and seeking efficiency in media performance.
An invitation
If your company will also be attending the Startup Summit 2026, it’s worth taking some time to stop by the Montre booth. It doesn’t have to be a formal business meeting—sometimes the most useful conversation is simply exchanging views on what’s working (or not) in marketing for tech companies right now.
Frequently Asked Questions
Is the Startup Summit 2026 open to the public?
The event requires a fee and is primarily aimed at founders, investors, executives, and professionals in the tech ecosystem. Tickets and information are available on the event's official website.
Do I need to schedule a meeting with Montre in advance?
It's not required. Our team will be at the booth throughout the three-day event and is available for informal discussions, but if you already know you want to discuss a specific project, it's a good idea to contact us in advance to schedule a time.
Does Montre serve only companies participating in the Startup Summit?
No. Montre serves software and SaaS companies in general, both within and outside the startup ecosystem. The Startup Summit is just one of the settings where this audience is concentrated, and our presence as a sponsor reflects our commitment to this market—not a limitation to it.
